Cleelia Uudam Costa
Coach & Mentor
Every transition asks the same question.
Chosen or not.
Who am I now?
Cleelia Uudam Costa is an ICF-certified coach based in Lisbon, Portugal, working with women globally online. She specialises in change, identity shifts and midlife transitions, using narrative identity psychology and her Read. Rewrite. Rewire. method to help women understand the story they have been living and consciously write what comes next.
Does any of this sound familiar?
Transitions unsettle us. They ask questions we have been avoiding. They strip away the familiar and leave us standing in the in-between space wondering who we are now.
Maybe you saw this coming. Maybe you did not. Maybe life shifted in a way you never planned for and you are still trying to find your footing. Maybe you chose this change and still feel lost inside it.
Whatever brought you here, you are in the right place.
That in-between space is exactly where the real work begins. And that is exactly what I am here for.
Transitions ask hard questions.
Who am I now that this has changed? What do I actually want? What comes next?
If any of this sounds like where you are right now, you are in the right place.
This process is grounded in narrative identity psychology — the study of how humans make meaning of their lives through the stories they tell about themselves. It is the most rigorous framework I have found for understanding what actually shifts during a major life transition, and why.
Read. We read the story you have been living. Not to judge it, but to understand it fully. The chapters, the turning points, the beliefs about yourself you stopped questioning because they became background noise a long time ago.
Rewrite. We separate what is authentically yours from what you inherited, absorbed, or agreed to without quite realising it. We look at what that story has cost you. And we begin authoring something truer.
Rewire. New ways of seeing yourself do not stick on their own — the brain needs repetition to lay down new pathways. We practise them, session by session, until they stop feeling like something you are trying and start feeling like someone you simply are.
“I entered my first coaching call with Cleelia saying, “Honestly, I am so happy with my life that I’m not quite sure what you can help me with but I’m happy to meet you!” And then Cleelia and I had a coaching session. And another session. And another session and… Fast forward to today and I have changed my career, addressed insecurities within myself, become a better partner, and done powerful work to make sure I'm making decisions for the right reasons for me. Cleelia's spot-on questions and powerful discussions led me to become a better advocate for myself in all aspects of my life and I would wish this kind of transformation for everyone.”
Emily Claire, (US), copy-writer
www.emilyclaireand.co
Cleelia Costa, PhD is a certified ICF coach, psychology student and someone who believes so deeply in this work that she went back to study the psychology behind it.
She is a hospitality entrepreneur of 16 years, a mother of four, and a midlife woman who has navigated her own identity reinvention. She does not work from above. She works from alongside.
Based in Lisbon, working with people everywhere.
